Duncan Bannatyne: I want to break free

Tomorrow is No Smoking Day and here is a video featuring Duncan Bannatyne.
It's good to see that someone in the anti-smoking movement has a sense of humour but ultimately it's too close to the original for its own good.
Also, if you didn't know that this was a video about smoking, would you be any the wiser? Apart from the opening frames, there's not a single cigarette in sight!
Perhaps they were frightened that the sight of a man in drag pushing a Hoover with one hand and holding a cigarette with the other might discourage people from quitting.
Or, worse, might encourage us to start.

I understand why the London Fire Brigade want people to take care with cigarettes. But I don't see why their latest press release should read, "For more information and advice on giving up smoking and No Smoking Day visit: www.nosmokingday.org.uk".
Oh, I forgot. When humourless Ian Willmore, former public affairs manager at ASH, left the organisation in 2006, he become head of public affairs for ... the London Fire Brigade.