Pseudoscience and anti-tobacco activism

Few people are interested in the fine detail of the smoking issue. And that's part of the problem. The anti-smoking lobby is winning the propaganda war on tobacco because media-friendly slogans like "passive smoking kills" are difficult to refute in a short press release or a 20-second soundbite.
Three years ago Forest commissioned and later published a substantial 52-page document - Prejudice & Propaganda: The Truth About Passive Smoking - that countered, in painstaking detail, the argument that "passive smoking" is proven to be a serious threat to non-smokers. It included a comprehensive list of studies on the subject and no-one who read it could fail to appreciate that - at the very least - the anti-smoking industry has seriously over-estimated the impact of secondhand smoke.
We launched the report with a briefing at the House of Lords to which we invited MPs, peers and journalists. A PR company was recruited to help 'sell' the event. Three peers (personal friends of our late chairman Lord Harris) turned up, but not a single journalist or member of parliament.
Tens of thousands of people have downloaded the report from our website, but few (if any) were the people who mattered - MPs, civil servants and health and safety officials. We sent them printed copies but I doubt they gave it more than a cursory glance. Why would they? It doesn't support their preconceived prejudice that passive smoking kills thousands of non-smokers every year.
Anyway, my attention has been drawn to a website called Epidemiologic Perspectives and Innovations. It includes some fascinating commentaries and papers which I hope that anyone with a genuine interest in the smoking issue will take the time and trouble to read. Titles include:
- Warning: Anti-tobacco activism may be hazardous to epidemiologic science (Carl V Phillips)
- Is the tobacco control movement misrepresenting the acute cardiovascular health effects of secondhand smoke exposure? An analysis of the scientific evidence and commentary on the implications for tobacco control and public health practice (Michael Siegel)
- Defending legitimate epidemiologic research: combating Lysenko pseudoscience (James E Enstrom)
The above were published in October and are currently the top 10 most accessed articles on the site for last 30 days. If you haven't got time to read all three, I urge you to at least read the article by Carl Phillips. Click HERE. To download Prejudice & Propaganda: The Truth About Passive Smoking, click HERE.

