Health and hyperbole

The public health threat posed by obesity in the UK is a "potential crisis on the scale of climate change", the health secretary has warned. (Full story HERE.) On the scale of climate change? That's a relief. For a nanosecond I was genuinely worried.
On a more serious note, expect more cataclysmic warnings from a government desperate for a "vision" to explain all those new rules and regulations it intends to roll out over the next few years. It's also a perfect excuse to tax anything that moves (or tastes nice!).
This is how modern government works. They scare us to death with a load of scientific mumbo-jumbo and phoney statistics, then introduce legislation to resolve a "problem" that has been hyped out of all proportion to the actual risk. This, in turn, enables them to appear proactive and justifies their existence.
Proclamations such as this are part and parcel of today's political news management. I know, because I've read Alastair Campbell's absorbing book, The Blair Years. The aim is to dictate and dominate the news by issuing an endless stream of soundbites while announcing a million new initiatives.
Today's "warning" is a classic of its kind. It is clearly intended to grab back the initiative from the Conservatives (who have enjoyed their best week for years) and put the government in the driving seat, albeit by frightening us into an early grave!
The story led BBC News last night but was only third top story on ITV. Compare this to the coverage of Prime Minister's Questions last week. Gordon Brown's humiliation at the hands of David Cameron was top story on ITV News, but over on the BBC it was relegated to third place. Make of that what you will.