I am so cheesed off about the coverage of the child asthma admissions story (sample headline: "Scottish smoking ban cuts childhood asthma attacks" - Reuters) that I fired off an email to one health correspondent who shall remain nameless.
I will never forget the time this particular journalist begged me to give them an exclusive comment, minutes after I came out of a meeting with the then Health Secretary John Reid. I couldn't say much because I had promised to keep our meeting private. (Little did I know that Reid's advisors were at that very minute briefing the media about our discussion!)
Nevertheless, I helped this person with their story, but has that help ever been reciprocated? What do you think?!
Anyway, here is this morning's testy little exchange:
From: simon@forestonline.org
Subject: Child asthma admissions
Date: 16 September 2010 08:40 BST
To: xxxxx
Disappointed you didn't ask us [Forest] for a quote re the child asthma admissions story.
Did you read the report and see how the figures have been massaged? You might like to read about it HERE and HERE.
It is incredibly frustrating that you have not included a balancing comment.
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From: xxxxx
Subject: Re: Child asthma admissions
Date: 16 September 2010 10:10 BST
To: simon@forestonline.org
If you are aware of a study, then please don't wait to be asked to supply a comment in future.
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From: simon@forestonline.org
Subject: Re: Child asthma admissions
Date: 16 September 2010 10:40 BST
To: xxxxx
I wasn't aware of it until late yesterday afternoon when the Daily Mail contacted me. Strangely enough we are not sent press releases by the tobacco control lobby for the simple reason that they don't want us to comment. Your job is to be a bit more balanced.
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From: xxxxx
Subject: Re: Child asthma admissions
Date: 16 September 2010 10:41 BST
To: simon@forestonline.org
Well, I'm here well into the evening so feel free to contact whenever you become aware of something you want to comment on.
And thanks for reminding what my job is. Much appreciated.
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From: simon@forestonline.org
Subject: Re: Child asthma admissions
Date: 16 September 2010 10:46 BST
To: xxxxx
Someone has to.
I'm really angry about this. Do you not read these studies? Your report is taken almost word for word from the press release. I know you're a health correspondent and rely on the tobacco control lobby for stories but it's disgraceful to run such a one-sided story when you must know that the figures have been massaged beyond belief.
One journalist I spoke to told me he was "sceptical" about the figures but his paper felt "obliged" to run the story. Is that [your] position too?
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From: xxxxx
Subject: Re: Child asthma admissions
Date: 16 September 2010 10:49 BST
To: simon@forestonline.org
Here is the contact for the Glasgow University press officer who I am sure would put you on their mailing list so you are aware of future stories you may want to comment on. Hope that is helpful.
Er, thanks. (I already had those details anyway.)
Perhaps I'm in danger of burning my bridges with certain journalists but I am really fed up with the way some of them go about their job.
When I made a similar complaint to another health correspondent recently she replied:
Before you get shirty with me, I can tell you that your comment was filed as soon as you sent it. 5.30pm. I assume it wasn't used for reasons of space as it came so late.
I pointed out that the reason she got our quote "so late" was because she hadn't contacted us for comment and we only heard about the story when the BBC alerted us to it a few minutes earlier.
The idea that the tobacco control lobby will send press releases in advance to Forest is naive to say the least. I wouldn't send ASH or the BMA a Forest press release in advance but I'll tell you this - I don't have to because I know damn well that journalists will do that job for me.
So this is how it works:
1. If we are very lucky a journalist will send us a press release with the results of new "research" plus the report on which it is based one or two days in advance (if it is embargoed) and ask us for a comment. That gives us time to read the report, consider our response, and issue our own statement.
2. If we are reasonably lucky a journalist will send us a press release with the results of new "research" one or two hours ahead of the late afternoon deadline that most daily newspapers have and ask us for a comment. This gives us a bit of time for a considered response but it's harder, at that stage, to get our statement picked up by a wider audience.
3. If we are merely lucky we will be asked for a response to a tobacco control story minutes before the deadline when there is barely time for a considered response and virtually no time to write and release our own statement and get it to other media outlets.
4. If we are unlucky journalists won't bother to contact us at all.
In fact, as you can see, some journalists no longer seem to think it's their job to phone us (or anyone else). Instead we're supposed to be mind readers. Somehow, without anyone contacting us or sending us the relevant press release or report, we're supposed to know that the anti-smoking industry has issued a new decree or study or whatever, and we're expected to call journalists with a comment on a story we don't even know exists!!
Yes, I know that journalists are increasingly stretched and don't have time to make the calls they might have done in the past. Some stories, however, demand a response, and today's report about child asthma and the smoking ban was one of them.
PS. Do I think it's a lost cause? Absolutely not. It's a challenge that I enjoy (even on days like today!) and I for one have no intention of giving up. Onwards and upwards!